Our Strategy

Property Council Strategy | 2019 - 2022

Tē tōia, tē haumatia. 

Nothing can be achieved without a plan and way of doing things.


In mid 2019, Property Council released its four-year strategic plan. This strategy has been crafted to deliver clear value to our members and reset the organisation’s future direction.

It is the result of nine months of work by Property Council’s National Council and Leadership Team, and follows significant consultation with Branch Executives, members and our staff.

We aim to transform Property Council into a purpose-orientated industry leader, ensuring members see value in their investment.

More comprehensive than being ‘the voice of commercial property’, this strategy redefines our purpose to create a united, consistent approach to advocacy, events, education and collective industry leadership. This strategy is less about talk and more about action, creating the foundations for an organisation ready to adapt to the demands of an evolving industry.

Through our consultation with members, we have identified five clear goals: strong industry leadership, influential advocacy, impactful communications, exceptional member value and building a dynamic and secure organisation.

To achieve these goals, we have defined 19 priorities across five areas of the organisation. Some of these priorities were already in place while others are new, but all aim to deliver value to members and showcase property as New Zealand’s most significant industry. These priorities are ordered to ensure the organisation first has the capability and capacity to deliver and secondly, focuses on expanding Property Council’s agenda from an insular perspective to a much broader collaborative approach. 

Our industry has a big role to play; to take the lead on debates, present thoughtful research and insights and campaign for sound public policy. Strengthening Property Council’s ties with the wider industry and better articulating our story are central to the success of this strategy.

Thank you to all those who contributed to this strategic plan; to the 120+ volunteers who sit on National Council, Branch Executives and committees and our dedicated team. The success of any organisation hinges on its people, and it is because of you that we stand here today, ready to tackle the next 40 years.

Ngā mihi nui. 

John Dakin  Leonie Freeman
National President  Chief Executive

Strategic Plan 2019 - 2022


View the Strategy online

> Download the Strategy as a PDF