From its founder-led beginnings to becoming a globally recognised lifestyle brand, Lorna Jane’s journey mirrors the retail sector’s broader shift: one that’s moving from transactional to transformational, from static to story-driven, and from traditional footprints to intentional formats. Anna will unpack how the brand is reimagining every facet of its physical presence—from design innovation and location strategy to ESG initiatives and global expansion.

In a session perfectly aligned with this year’s theme, you’ll discover how Lorna Jane is responding to a more conscious, connected, and digitally savvy customer—and how the brand’s property strategy is a key driver in creating a future that’s not just active, but activated.

Anna brings over 15 years of cross-disciplinary experience to the conversation, blending fashion design, brand experience, and retail property development into a rare skill set that has helped shape the way Lorna Jane shows up in the physical world. Under her leadership, the brand’s stores have become more than retail spaces—they’re community hubs, wellness destinations, and immersive storytelling environments.