A Blueprint For The Future of Retail Property
As the retail landscape accelerates into its next chapter, property professionals are being called to rethink the role of space, strategy, and story. At Retail Conference 2025, where the theme “Retail’s Next Chapter” sets the tone for bold reinvention, one session promises a front-row view into how a beloved Australian brand is navigating this transformation with purpose.
Join Anna Strzelczykowski, Head of Property & Retail Development at Lorna Jane, for a compelling behind-the-scenes look at how the activewear brand is evolving with purpose.
Lorna Jane's Journey
From its founder-led beginnings to becoming a globally recognised lifestyle brand, Lorna Jane’s journey mirrors the retail sector’s broader shift: one that’s moving from transactional to transformational, from static to story-driven, and from traditional footprints to intentional formats. Anna will unpack how the brand is reimagining every facet of its physical presence—from design innovation and location strategy to ESG initiatives and global expansion.
In a session perfectly aligned with this year’s theme, you’ll discover how Lorna Jane is responding to a more conscious, connected, and digitally savvy customer—and how the brand’s property strategy is a key driver in creating a future that’s not just active, but activated.
Anna brings over 15 years of cross-disciplinary experience to the conversation, blending fashion design, brand experience, and retail property development into a rare skill set that has helped shape the way Lorna Jane shows up in the physical world. Under her leadership, the brand’s stores have become more than retail spaces—they’re community hubs, wellness destinations, and immersive storytelling environments.
Expect Insights Into:
- How Lorna Jane is rethinking location strategy in an era of shifting foot traffic and hybrid lifestyles
- The role of community and loyalty in modern retail development
- Design innovations that reflect the brand’s values of energy, purpose, and connection
- What’s next in ESG and international growth for a brand rooted in intention
Be There for Retail’s Next Chapter
This session is a must-attend for retail property professionals looking to understand how visionary brands are writing the next chapter of retail—through spaces that not only reflect consumer values but also elevate them.
Don’t miss this powerful conversation with Anna Strzelczykowski at Retail Conference 2025. It’s more than a case study—it’s a blueprint for the future of retail property.
Early bird registration ends SOON on 8 September — don’t miss out!
- Members: $549 early bird / $635 standard
- Non-members: $799 early bird / $920 standard
👉 Register now and save!
Join us at RECON 2025!
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