Property Council’s Retail Conference 2024 (RECON24) is set to feature an exciting lineup of industry experts, and one of the most anticipated speakers is Harold Perks, an accomplished retail design architect with over 20 years of experience.
As the Founding Director of Perks and Co Design, Perks has been instrumental in shaping commercial developments and shopping centers for Australia’s top real estate investment trusts and developers. His session, “Experience Through a Different Lens,” will provide fresh perspectives on how to enhance customer engagement in retail spaces.
Perks’ career is defined by his passion for creating spaces that go beyond selling products to offering meaningful customer experiences. With a design philosophy centered on innovation, Perks’ work blends creativity with functionality, solving the complex challenges faced by developers at the intersection of design, retailer expectations, development objectives, and customer experience. His presentation at RECON24 will explore how retail environments can evolve to provide memorable, immersive experiences that customers seek in the digital age.
In “Experience Through a Different Lens,” Perks will challenge the conventional role of physical retail spaces, emphasizing their potential to become centers of connection and engagement. As consumer behavior shifts, retailers need to offer experiences that cannot be easily replicated online. Drawing from industries beyond retail, Perks will highlight how other sectors have successfully created immersive customer experiences, providing lessons for retail professionals seeking to enhance their own strategies.
Perks will share insights from the cruise and sports industries, both of which have mastered the art of customer engagement. The cruise industry offers fully immersive environments, creating unforgettable experiences for customers from the moment they board. Meanwhile, international sports organizations are innovating to increase fan engagement and loyalty, whether in-person or digitally. By looking at these examples, Perks will offer actionable ideas for retail professionals to reimagine their physical spaces, making them more engaging and customer-focused.
RECON24, designed for property professionals in the retail sector, will gather international and local leaders to explore the future of retail property. With economic insights, case studies, and thought leadership from industry experts like Harold Perks, the event promises to leave attendees better connected and informed about the latest retail trends.
Perks’ session will be an essential highlight for those looking to stay ahead of the curve in retail design and customer engagement. His approach to creating authentic, inclusive spaces that bring joy to customers will provide practical takeaways for professionals aiming to transform their retail environments into hubs of experience and connection.
Secure your spot at RECON24 today to hear from Perks and other industry leaders as they share game-changing insights to help future-proof your retail strategy.