What does it take to transform a traditional retail centre into a thriving, future-ready destination that blends shopping, business, leisure, and lifestyle?
At this year’s Retail Conference, property professionals will get an exclusive inside look into the evolution of Australia’s largest and most iconic shopping centre, Chadstone Mall, and how it has been reimagined into a world-class, mixed-use powerhouse.
A Blueprint for the Future of Retail Precincts
In this must-attend session, Barnaby Giudice, General Manager – Retail Development at Vicinity Centres, takes us behind the scenes of Chadstone’s strategic transformation.
Once a traditional retail hub, Chadstone has evolved into a dynamic, integrated precinct — combining premium retail, luxury hospitality, office towers, and immersive entertainment. This session explores how smart master planning, future-focused design, and bold development decisions have positioned Chadstone as a global benchmark for modern mixed-use destinations.
Key Takeaways:
- Master Planning for Growth: Learn how long-term strategy and phased expansion unlocked new value.
- Mixed-Use Integration: Discover how Chadstone seamlessly blends retail with hotel, office, and leisure components to maximise footfall and dwell time.
- Sustainability & Smart Design: Get insight into ESG initiatives, operational efficiency, and sustainable urban integration.
- Transport & Infrastructure: Explore how connectivity and access have been core to Chadstone’s success.
- Relevance Through Reinvention: Understand how the precinct continues to evolve in response to changing consumer behaviours and retail trends.
Whether you’re delivering large-scale developments or revitalising ageing assets, this session offers practical insights into how to future-proof property through vision, versatility, and innovation.
Meet the Speaker: Barnaby Giudice
With over 20 years’ experience in retail development, Barnaby brings deep commercial insight and creative foresight. Since joining Vicinity Centres in 2004, he’s led game-changing projects including:
- The Market Pavilion fresh food precinct
- One Middle Road commercial tower
- The introduction of Luxury Retail at Chadstone
- The $460 million redevelopment of The Glen in Melbourne
- …alongside contributions to major assets like Emporium Melbourne.
Barnaby is passionate about building precincts that deliver both exceptional customer experiences and long-term commercial returns.
Why You Should Attend
If you’re navigating the fast-changing retail property landscape, this session offers a rare opportunity to learn from a market leader who has walked the talk, transforming a vision into vibrant, high-performing real estate.
Don’t miss your chance to explore the future of mixed-use development through the lens of one of the most successful retail transformations in the Southern Hemisphere.
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